Diary of a Wimpy Kid
If you’re a parent or even know a child, you're probably aware of Diary of a Wimpy Kid.
Being invited by Ammo Creative to work on the social campaign for the latest movie was an opportunity to not only work for Disney, but also a chance to get some street cred with my two young boys. Of course I jumped at this opportunity, and it was so much fun to work on.
Ice breaker
We wanted this piece to really pull people from scrolling and get them watching. The caption reads “We’ve got explosive news” and we wanted the graphics to illustrate that - The explosion that Greg created in the lab needed to really come across on the social post.
To do this, I made the purple goo look like it was breaking out of the frame and onto the Instagram UI - both over the caption and above the video.
This involved rotoscoping, colour-keying, and match moving each frame to continue the animation out of the original film frame.
Rodrick
Rodrick sees himself very differently to how others do, and I wanted to show him from his perspective in this piece.
I used frame-by-frame animation to add flare to these scenes - pay attention to the wink, finger guns, and the text calling Greg a NERD!
Greg - Now streaming
Greg is the protagonist of Diary of a Wimpy Kid. He’s the wimpy kid, if you will. So Greg needed to be the character announcing that the movie was officially streaming on Disney+.
Using rotoscoping to make the text interact with the footage, there’s no mistaking that the main character’s name is Greg Heffley, that he’s definitely not invisible, and that Diary of a Wimpy Kid is now streaming on Disney+.